Monday, February 16, 2009
Friday, February 13, 2009
The delete key is my friend
Constantly inundated with emails?
Solve that now....
SEND less e-mail!
Yes, it's not the be-all and end-all of the problem.
But there's no question about it...
When you get on an e-mail-sending binge, you pay for it later BIG TIME... in the form of all those replies.
Which multiples the problem!
So, think carefully about what you're doing and try to come up with alternate options.
How about a quick visit to the office next door solve this or a 30-second phone call? Or will benign neglect work out just fine?
Just keep telling yourself: "The delete key is my friend, the delete key is my friend!"
Solve that now....
SEND less e-mail!
Yes, it's not the be-all and end-all of the problem.
But there's no question about it...
When you get on an e-mail-sending binge, you pay for it later BIG TIME... in the form of all those replies.
Which multiples the problem!
So, think carefully about what you're doing and try to come up with alternate options.
How about a quick visit to the office next door solve this or a 30-second phone call? Or will benign neglect work out just fine?
Just keep telling yourself: "The delete key is my friend, the delete key is my friend!"
Tuesday, February 10, 2009
Monday, February 9, 2009
Let go, believe, and simply take immediate actions.
Letting go of old habits and ways of doing things is tough. We tend to want to lean on what we've been accustom to regardless of past results.
It's far easier to do what's comfortable and known than it is to try something totally different.
It's risky to try new things. We don't know what could happen. The fear alone is enough to stunt out efforts working the We Provide The Cash program.
You've got to be willing to let go, open yourself up to new opportunities, and finally . . .
Act in the face of perceived uncertainty. Do this and reap the initial rewards of those actions quickly.
Results are available to each and every one of us.
In entrepreneurial pursuits, set it as a precedent to acquire good information from those who have been where you want to go like Larry Potter at http://homesellerassist.blogspot.com
Be willing to follow that advice FULLY, and once acted upon with speed you will find yourself reaching income and business goals you once thought to be totally out of reach with the Home Seller Assist program that was created by John Alexander.
It's far easier to do what's comfortable and known than it is to try something totally different.
It's risky to try new things. We don't know what could happen. The fear alone is enough to stunt out efforts working the We Provide The Cash program.
You've got to be willing to let go, open yourself up to new opportunities, and finally . . .
Act in the face of perceived uncertainty. Do this and reap the initial rewards of those actions quickly.
Results are available to each and every one of us.
In entrepreneurial pursuits, set it as a precedent to acquire good information from those who have been where you want to go like Larry Potter at http://homesellerassist.blogspot.com
Be willing to follow that advice FULLY, and once acted upon with speed you will find yourself reaching income and business goals you once thought to be totally out of reach with the Home Seller Assist program that was created by John Alexander.
Thursday, February 5, 2009
Lack of Listening Skills
LI can become easily distracted if the person I'm listening to is taking a long time to make a point. But when I remind myself to use active listening skills, I am able to toss aside this roadblock.
Through the years, I have developed the following tips to help me do that:
Your ears are for hearing... your mind is for listening.
Listen for ideas and central themes (even take notes).
Don't interrupt. Wait your turn to speak.
Circle any points in your notes that you want to emphasize when it's your turn.
Judge content... not delivery.
Through the years, I have developed the following tips to help me do that:
Your ears are for hearing... your mind is for listening.
Listen for ideas and central themes (even take notes).
Don't interrupt. Wait your turn to speak.
Circle any points in your notes that you want to emphasize when it's your turn.
Judge content... not delivery.
Wednesday, February 4, 2009
Winston Churchill on Progress
"Every day you may make progress. Every step may be fruitful. Yet there will stretch
out before you an ever-lengthening, ever-ascending, ever-improving path. You know
you will never get to the end of the journey. But this, so far from discouraging,
only adds to the joy and glory of the climb."
out before you an ever-lengthening, ever-ascending, ever-improving path. You know
you will never get to the end of the journey. But this, so far from discouraging,
only adds to the joy and glory of the climb."
Tuesday, February 3, 2009
Nuts and bolts that should be the foundation of every marketing plan.
1. A specific target market for each product. "Men" is too general. "Baby boomer men" is still too general. "Baby boomer men with back problems" might still be too general. "Baby boomer men with a certain type of back problem" is just right.
2. An anticipated return on investment. If you don't know how much money you need to make from a marketing effort (a print ad, for example) for it to be worth your while... you're just wasting money.
3. A way to test until you find the best copy and offer. Campaigns are never set in stone. Tweaking and fine-tuning (even wholesale overhauling) is necessary until you find the right mix. This goes hand in hand with the next essential component of a marketing plan...
4. A way to track and monitor all your marketing efforts. Without this feedback, you won't know what's working and what isn't. That's why Michael Masterson and MaryEllen Tribby almost always recommend direct-response marketing. As they say in their book Changing the Channel:
"Your online [direct-response] marketing efforts can offer you almost immediate feedback. And if you've done your testing properly, you can roll out instantly with your winner, while continuing to test different elements that can bring in more bottom-line dollars."
5. A goof-proof system for accepting orders. If a customer tries to buy and your online order form doesn't work - or the customer service rep who takes incoming calls can't answer his questions - you've just lost a sale. If it happens enough, you're going to be out of the Home Seller Assist business.
[Ed. Note: A comprehensive marketing plan is only one part of a business's overall growth strategy. You can find dozens of great ideas in Michael Masterson and MaryEllen Tribby's Amazon.com bestseller, Changing the Channel: 12 Easy Ways to Make Millions for Your Business.]
By Jason Holland
2. An anticipated return on investment. If you don't know how much money you need to make from a marketing effort (a print ad, for example) for it to be worth your while... you're just wasting money.
3. A way to test until you find the best copy and offer. Campaigns are never set in stone. Tweaking and fine-tuning (even wholesale overhauling) is necessary until you find the right mix. This goes hand in hand with the next essential component of a marketing plan...
4. A way to track and monitor all your marketing efforts. Without this feedback, you won't know what's working and what isn't. That's why Michael Masterson and MaryEllen Tribby almost always recommend direct-response marketing. As they say in their book Changing the Channel:
"Your online [direct-response] marketing efforts can offer you almost immediate feedback. And if you've done your testing properly, you can roll out instantly with your winner, while continuing to test different elements that can bring in more bottom-line dollars."
5. A goof-proof system for accepting orders. If a customer tries to buy and your online order form doesn't work - or the customer service rep who takes incoming calls can't answer his questions - you've just lost a sale. If it happens enough, you're going to be out of the Home Seller Assist business.
[Ed. Note: A comprehensive marketing plan is only one part of a business's overall growth strategy. You can find dozens of great ideas in Michael Masterson and MaryEllen Tribby's Amazon.com bestseller, Changing the Channel: 12 Easy Ways to Make Millions for Your Business.]
By Jason Holland
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