Everyone wants to know what the “best way” to build their business is.

There’s a natural tendency to move towards methods that are most efficient…

Methods that bring the highest reward for the least amount of effort, and most distributors are on a constant journey to find this holy grail.

But we’re leaving out one part of the equation… You.

We all come to the table with different strengths, weaknesses, and abilities, and THESE factors determine what methods will work best for you as an individual.

Now if you’re new to the industry, you’re going to need to figure out which methods work best for YOU.

If the old-school ways don’t appeal to you, that’s fine. They didn’t appeal to me either. It doesn’t mean that my way works better than someone else’s. Both methods will require years of study and practice to master.

You need to approach your business using methods that are congruent with your interests and strengths.

Over time, I was able to come to a conclusion about my business, and the way I wanted to build it…

Many people have called it visionary. A few have scoffed and mumbled nasty things under their breath.

My method was as follows:

1: The best target market for prospects consists of distributors and leaders who are already in the industry. Instead of cold calling them, a minimum of 20-30 were going to contact me daily. This was accomplished not by pitching an opportunity, but by solving their problems and addressing their needs.

2: I was not going to chase or convince people to join my business. I was going to attract them to me by demonstrating value and leadership through effective marketing.

3: I was not going to sit on the phone all day pitching my opportunity to individuals. Instead I would use effective copywriting to sell to large numbers of people via email, and the web at once.

4: In the course of building a downline, I would expand my business vertically, and own the tools and systems used by the rest of the company.

5: I wasn’t going to focus on simply building a networking opportunity, which may or may not be here in 5 years. My focus was on building “You Inc”, which is my list, and the reputation I have with my list.

My list would become a virtual distribution channel.


This would bring stability, and allow me to build another downline with the click of a mouse, should something ever happen to the primary opportunity.

95% of prospects will say “no” to your products or business. I would find a way to make these people customers in other ways by providing solutions to their biggest problems, which would triple my income.

The long-term goal was not to build just a downline. It was to build a business that served the industry at large.

Now I’m not saying that my method is “the best”, but I can tell you this…

Following this plan has allowed me to accomplish all of my goals, and then some…

I haven’t called a lead in two years, but I’ve built one of the largest downlines in the Home Seller Assist company.

By adding value to the industry, I attract many networkers per day.

I’ve been able to produce a nice income from our primary opportunity, and more income by serving the 95% who said “no” to it…

By passing on my knowledge and methods,, I’ve been able to help 100’s… If not 1,000’s, quit their jobs and become financially independent.

Yet in the end, the techniques are simply my method. It might appeal to you, or it might not.