How can I value what I sell without just making up numbers?

Making up numbers isn't always bad, but making up numbers that don't make any sense can kill you. It's sort of like scarcity claims. You want to make claims that are reasonable, preferably backed up by some facts. If you do, your claims will come across as genuine...because they probably are.

For example, you can slap any old price claim on an ebook you sell, but does it make sense? If you're selling an ebook about how to write affiliate promotion emails, you can say it's worth $997, but that probably won't sound reasonable to people. It might actually be worth that, but it's a tough case to make.

So how do you determine what a reasonable value is? There aren't any rules like "ebooks aren't ever worth more than $37", but here are some suggestions for valuing things:

* The more material you offer, the higher the value. An ebook that's only 15 pages long probably has a lower value than one that's 100 pages.

* If you've sold something before, the previous sale price is a supportable starting point for value. That video course you sold for $97 is probably worth it,assuming some people bought.

* Audio and video tend to be perceived as more valuable.You can make a case for a higher value for videos than you can for an ebook, at least most of the time.

* If the topic is new and hot, the perceived value is higher, so you can place a higher value on it. An ebook about how to build a list probably should have a lower value than an ebook about how to profit from YouTube, for example.

Like I said, there aren't really any rules about assigning values to things. What really counts is that you can back up your value claims, and that they seem reasonable.

And one last point... Make sure the total value of what you offer isn't so crazy high that people question what your product is worth, based on what you're actually charging.

For example, let's say you offer a product with multiple components, and the value adds up to something like $8,917. That's great, but if you're only charging $37 for the product, people might wonder if your product is junk.They might say, "It can't really be worth that if he's only selling it for $37."

It's probably smarter to knock your value claim down a bit to make your price look good, but not too cheap.