Leveraged Traffic

What is unique about leveraged traffic is that it has all the positives of free and paid traffic without the negatives. It is both free and immediate - and highly responsive, to boot. There are several ways to get leveraged traffic, including viral marketing and affiliate marketing. But I want to talk about my favorite form of leveraged traffic: joint ventures.

Joint ventures (JVs) give you a quick and powerful way to get traffic to your website, build your list, and make sales. It's one of the methods I used to start and grow my online business - and it's a key strategy for big, growing companies like Early to Rise.

While there is no one way to do joint ventures, the most common JVs in the online world involve cross promotions, also known as e-mail swaps: Your JV partner sends an e-mail to their list promoting your product, service, or squeeze page - and in exchange, you send an e-mail to your list promoting their product, service, or squeeze page.

What you will find with the kind of traffic generated this way is that not only will you get a lot of it fast, but it will be much more responsive to your offer because it comes as the result of an endorsement from your partner (assuming you selected a good JV partner). As you do more joint ventures, you'll build your in-house e-mail list and will be able to leverage off of that to do more joint ventures with the owners of larger lists.

So how do you find a joint venture partner? It's as simple as sending an e-mail, picking up the phone, or meeting someone at a conference or event. Introduce yourself, develop a relationship, and see if it makes sense for you to do business together. Once you experience the power of a joint venture, you'll never look back.