The majority of small businesses are inconsistent in their follow-up.
They might send an email or direct mail piece and then wait months
before sending another one. Without consistency, your prospect has
no idea who you are. Can you imagine how quickly emails from unknown
senders get deleted?
Furthermore, inconsistency can cause a perception of ineffectiveness.
Nobody wants to buy from a company they don't trust.
Larry Potter
http://www.youtube.com/watch?v=ObVVfulxlBk
www.ATicketToWealth.com
Tuesday, March 31, 2009
Monday, March 30, 2009
Offer something smaller.
Your no charge gift or a no charge teleseminar that offers value and gets people on your list is a great marketing tool.
That way you will be able to build relationships with them and offer your services to them after they have gotten to know you.
Doing this will get you many more service clients than just promoting your services on social networking web sites.
Larry Potter
http://www.youtube.com/watch?v=ObVVfulxlBk
www.ATicketToWealth.com
That way you will be able to build relationships with them and offer your services to them after they have gotten to know you.
Doing this will get you many more service clients than just promoting your services on social networking web sites.
Larry Potter
http://www.youtube.com/watch?v=ObVVfulxlBk
www.ATicketToWealth.com
Saturday, March 28, 2009
Entrepreneurship in a Pill
Instead of building a profitable business by learning through experience, practice, and with the help and advice of others who have "been there, done that" - Cambridge University researchers would like to think you will one day be able to do it by taking a pill.
The esteemed scientists are exploring the possibility of creating a drug that would replicate the brain chemistry of successful entrepreneurs.
According to Barbara Sahakian, Ph.D., leader of the research team, such a drug has the potential to enhance risk tolerance (necessary for decision making) and cognitive flexibility (necessary for problem solving).
Yep. That'll do it.
(Source: CNN)
Larry Potter
www.ATicketToWealth.com
http://www.youtube.com/watch?v=ObVVfulxlBk
The esteemed scientists are exploring the possibility of creating a drug that would replicate the brain chemistry of successful entrepreneurs.
According to Barbara Sahakian, Ph.D., leader of the research team, such a drug has the potential to enhance risk tolerance (necessary for decision making) and cognitive flexibility (necessary for problem solving).
Yep. That'll do it.
(Source: CNN)
Larry Potter
www.ATicketToWealth.com
http://www.youtube.com/watch?v=ObVVfulxlBk
Thursday, March 26, 2009
A marketing move or a gamble?
Have you ever felt like you were gambling when you made a marketing move? Maybe you took out an advertisement somewhere...or maybe you didn't because it felt too risky.
You could write your ad, and pick a perfect spot to put it, but who knows if it would actually WORK? Would you make the money back that you spent? Did you know that NOBODY knows the answer to this question right off the bat? Not even the most seasoned marketing experts.
Of course, with experience comes a better ability to guess. But there's a way to take the guesswork out of it. Once I learned about this, I simply haven't been able to not do it. And I've heard the same from countless marketers out there.
Why gamble if you don't have to? The answer? TEST your marketing.
Instead of just taking out one ad and seeing if it works...Takeout a few. And make them different. Then, measure the responses, and you'll be gathering hard, statistical information on what works and what doesn't.
It sounds simple, but once you get into it, you're on to the real power of marketing. You will learn so much from this, I promise.
One of the best things you can look at for learning purposes is how many of your emails were opened, based on a given subject line. After trying a few different subject lines and looking at the percentage that are opened, you will really hone your skills on how to write effective subject lines for a given situation.
The subject line is the most important feature of an email too-- if it isn't any good, the rest of the email won't even be read -- they never opened it!
Larry Potter
www.ATicketToWealth.com
You could write your ad, and pick a perfect spot to put it, but who knows if it would actually WORK? Would you make the money back that you spent? Did you know that NOBODY knows the answer to this question right off the bat? Not even the most seasoned marketing experts.
Of course, with experience comes a better ability to guess. But there's a way to take the guesswork out of it. Once I learned about this, I simply haven't been able to not do it. And I've heard the same from countless marketers out there.
Why gamble if you don't have to? The answer? TEST your marketing.
Instead of just taking out one ad and seeing if it works...Takeout a few. And make them different. Then, measure the responses, and you'll be gathering hard, statistical information on what works and what doesn't.
It sounds simple, but once you get into it, you're on to the real power of marketing. You will learn so much from this, I promise.
One of the best things you can look at for learning purposes is how many of your emails were opened, based on a given subject line. After trying a few different subject lines and looking at the percentage that are opened, you will really hone your skills on how to write effective subject lines for a given situation.
The subject line is the most important feature of an email too-- if it isn't any good, the rest of the email won't even be read -- they never opened it!
Larry Potter
www.ATicketToWealth.com
Friday, March 20, 2009
Why the Words You Use Might Be Sabotaging Your Success
By Yanik Silver
Words are words, right? If you make a mistake and tell yourself "I'm an idiot," you're joking, of course. So it doesn't really matter. Or does it?
In fact, the more you say the same things over and over to yourself the more you internalize them.
Play back your built-in recorder and listen to the words you use when talking about money and success. Are you guilty of saying negative things like "filthy rich," "I can't afford that," or "look at those rich people - they're so lucky"?
Pay attention when you're talking to yourself and to others and you'll be shocked at the self-defeating language that creeps in.
One word I've worked hard to get rid of in my own life is "try." I bet you can catch yourself saying it to a friend. ("I'll try to make it tonight.") Or to a customer. ("I'll try to get that over to you today.") Umm... B.S.! Either you will or you will not.
Reframe negative talk and turn it around.
In his Rich Dad series, Robert Kiyosaki frequently uses the example of the Poor Dad saying "I can't afford this" and the Rich Dad asking himself, instead, "How can I afford this?"
That's a completely different and empowering statement.
"I can't..." or "I won't..." closes you down to solutions. "How can I...?" or "How will I...?" causes your brain to search for the answer to the problem.
[Ed. Note: Master Internet marketer Yanik Silver (www.MaverickBusinessInsider.com) knows that attitude and positive thinking can make or break your business or your career.
For countless more tips on defeating the "self-sabotaging" behaviors to which you are prone, check out Early to Rise's Unscrew Your Life newsletter.]
Larry Potter
www.ATicketToWealth.com
Wednesday, March 18, 2009
The Importance of Being Urgent
By Rich Schefren
There's one thing that all successful Internet marketers and business owners I've come in contact with have in common.
A sense of urgency.
Successful entrepreneurs look at practically every moment of every day as a challenge -and they attack it accordingly. This need for achievement motivates them to turn their ideas into action.
On the other end of the spectrum are "passive" entrepreneurs. They live every day pursuing their dreams safely, never taking risks or pushing the envelope, and hoping something good will happen.
I'm not just talking out of my keister here. I'm a living, breathing example of a former passive personality.
It wasn't until a mentor shook me from the doldrums and forced me to take that first step into the unknown that I started to see some serious results.
Why? Because successful people act from a sense of urgency.
So today, I want you to do exactly what I did. Ditch the passive nature and begin looking at your dreams with a SENSE OF URGENCY.
Tell yourself, "Today, I'm going to make a change and act from a sense of urgency. And these are the first two actions I'm going to take..."
[Ed. Note: Rich Schefren - one of the world's best small-business strategists - knows a thing or two about what it takes to be successful. The businesses he coaches have done over $500 million every year - piling up more than $1 billion in sales every two years. Visit his blog to learn how to streamline your business while skyrocketing profits.
The ability to sell is another trait shared by successful entrepreneurs. If you don't know how to sell, you're LOSING money. It's time to amp up your selling skills. You can learn how to do it from Gene Schwartz, one of the world's best copywriters. Get the details here.]
Larry Potter
www.ATicketToWealth.com
There's one thing that all successful Internet marketers and business owners I've come in contact with have in common.
A sense of urgency.
Successful entrepreneurs look at practically every moment of every day as a challenge -and they attack it accordingly. This need for achievement motivates them to turn their ideas into action.
On the other end of the spectrum are "passive" entrepreneurs. They live every day pursuing their dreams safely, never taking risks or pushing the envelope, and hoping something good will happen.
I'm not just talking out of my keister here. I'm a living, breathing example of a former passive personality.
It wasn't until a mentor shook me from the doldrums and forced me to take that first step into the unknown that I started to see some serious results.
Why? Because successful people act from a sense of urgency.
So today, I want you to do exactly what I did. Ditch the passive nature and begin looking at your dreams with a SENSE OF URGENCY.
Tell yourself, "Today, I'm going to make a change and act from a sense of urgency. And these are the first two actions I'm going to take..."
[Ed. Note: Rich Schefren - one of the world's best small-business strategists - knows a thing or two about what it takes to be successful. The businesses he coaches have done over $500 million every year - piling up more than $1 billion in sales every two years. Visit his blog to learn how to streamline your business while skyrocketing profits.
The ability to sell is another trait shared by successful entrepreneurs. If you don't know how to sell, you're LOSING money. It's time to amp up your selling skills. You can learn how to do it from Gene Schwartz, one of the world's best copywriters. Get the details here.]
Larry Potter
www.ATicketToWealth.com
Monday, March 16, 2009
Future Time...
When asked about his outstanding performance on the ice, Wayne Gretzky replied, "A good hockey player plays where the puck is. A great hockey player plays where the puck is going to be.
Where is your business focusing?
I've found that one of the most powerful practices as an entrepreneur is to spend a day away from the office, dream a little, and envision my company 1, 3, 5 years into the future.
When I occasionally "fly into the future" it makes it easier to come back to the present, push through obstacles, and chart my course to the future I have envisioned.
Spend some time in the future and you'll be able to "skate to where the puck is going to be!"
Larry Potter
www.ATicketToWealth.com
Where is your business focusing?
I've found that one of the most powerful practices as an entrepreneur is to spend a day away from the office, dream a little, and envision my company 1, 3, 5 years into the future.
When I occasionally "fly into the future" it makes it easier to come back to the present, push through obstacles, and chart my course to the future I have envisioned.
Spend some time in the future and you'll be able to "skate to where the puck is going to be!"
Larry Potter
www.ATicketToWealth.com
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