The majority of small businesses are inconsistent in their follow-up.
They might send an email or direct mail piece and then wait months
before sending another one. Without consistency, your prospect has
no idea who you are. Can you imagine how quickly emails from unknown
senders get deleted?
Furthermore, inconsistency can cause a perception of ineffectiveness.
Nobody wants to buy from a company they don't trust.
Larry Potter
http://www.youtube.com/watch?v=ObVVfulxlBk
www.ATicketToWealth.com
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