4 Simple Ways to Make Your Writing More Readable

By Suzanne Richardson

Getting your prospective customer to start reading your sales copy is your most important task as a marketer. But if your readers get turned off just by looking at it, you've lost them - and any potential sales - for good.

One of the best - and easiest - ways to make your writing more readable is to add more white space. But Charlie Byrne recommends four other super-simple "tricks":

1. Use dashes.
2. Use bullets.
3. Use ellipses.
4. Occasionally bold and italicize key words and phrases.

Solid blocks of text look boring. Worse, they look like work. Sprinkling your text with bullets, dashes, ellipses, and bold or italicized words breaks up the text and makes it look easy to read... which automatically makes it more inviting to your reader.

Then, once you get your prospect to start reading, you can win her over with your persuasive, compelling sales copy.