1. Leading the charge with the Marketing Department - setting goals... monitoring key costs and response rates... helping them innovate new products and sales approaches... breaking logjams... and providing the quick approvals needed to kick winning sales campaigns into overdrive.
2. Taking up the rear - constantly driving everyone down the line to make supporting sales and marketing efforts their #1 priority.
BOTTOM LINE: Dumb Companies think that the Marketing Department exists to sell products. Smart Companies, like Home Seller Assist developed by John Alexander, know that the only reason to have a product is to give the Marketing Department a vehicle with which it can attract new customers and produce revenues and profits.
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