I've lost track of the number of times I have reviewed some publisher's expensive information product, only to find that it contains less information than a 250-page paperback I can buy at Barnes & Noble for 15 bucks.
One competitive strategy to use against bookstores is micro-niching - publishing in a highly specialized niche that trade-book publishers won't touch.
Example: I can go to Barnes & Noble today and find several highly useful - and quite inexpensive - books on social networking. But if I publish a title like "Building Your Dental Practice With Social Networks," that is too narrow a niche for bookstore sales.
Larry Potter
http://www.youtube.com/watch?v=lkJCsIMAiNY
www.ATicketToWealth.com
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment