Even with good copy and a good product, sticker shock can be a problem.
Solution: Quantity offers, limited-time offers, and trade-in offers are good ways to show prospects that they're getting a good deal.
Technique: Emphasize the discount with call-out boxes. Do the math in $$ if the savings is a percentage discount. In the body of the sales close, try showing the cost and efficiency of your product compared to similar, more expensive products. If you can make the offer time-limited, do so. And put that deadline in a call-out box on the reply page, too. Another idea: Try emphasizing the savings by creating a "price-off" coupon that gets sent back along with the reply card.
Larry Potter
http://www.youtube.com/watch?v=lkJCsIMAiNY
www.ATicketToWealth.com
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