Email Marketing
Our goal in email marketing is to attract interest in,
build desire for, and generate sales for our Home Seller
Assist program. It is a perfect medium to pick up where
other marketing leaves off. Email marketing is still
one of the most cost effective ways to contact prospects.
It's far cheaper than traditional bulk postage mail
and in many cases can have a much larger impact on
immediate sales and long-term relationship strength
than traditional advertising.
When done right, email marketing can be an extremely
powerful and effective marketing technique. It allows
you and your potential customer to freely communicate
withh one another and build a relationship based on
value and trust.
In most cases, it is best to send business-to-business
emails Tues through Wed. The best times of the day are
just after the start of the day around 9:30am or just
after lunch around 1:30pm. I would avoid sending B-to-B
emails after 4pm or on weekends or on Mondays.
As for consumer emails, consider the hours between
5pm and 8pm Tues through Thurs or between Friday
evening and Sunday afternoon.
To improve deliverability add a message at the top of
your emails that says something like: "To ensure
receipt of our emails, please add www.FastBuyerLoans.com
to your Address Book."
Make the From Name either your company name or your
name. Whatever you choose, keep it consistent. Why?
During the split second decision subscribers make
whether to open your email, the most important factor
in their decision is whether the From Name is familiar
to them.
I suggest using plain text in your messages, otherwise
at least 5% of our recipients will see a blank message.
Do not use all caps or multiple exclamation marks
within your subject line or body. Doing so will trigger
spam filters.
Regarding subject lines, a good strategy is to have
one part of the subject line consistent and the other
variable.
Do not make the subject line too long, 20 - 50
characters is recommended. If it is too long,
the email client will cut part of it off and
it has a higher chance of being blocked by a
content-based spam filter.
Don't use something like Email Tips
This subject line doesn't provide any information
as to what the message is about.
Using a dollar sign ($) could cause it to be blocked.
MOre to come, but in the meantime, check out this
site for finding good leads:
www.SwitchBoard.com
Tuesday, October 28, 2008
Email Marketing
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