Saturday, January 9, 2010

More Delinquencies...

Despite rising stock and bond markets and the supposed V shape recovery, more and more families continue to go 90 days or more delinquent on their mortgages.

Since June of 2007 delinquencies have risen every single month.

The historic average delinquency rate for non-credit enhanced is .71% and the current reading is 2.88%. The historic average rate for credit enhanced is 2.81% and the current reading is 7.84%. The historic average rate for total is 1.08% and the current reading is 3.72%. And finally the historic average rate for multi-family is .04% and is currently at .14%. In case you haven’t noticed the current reading on each of these is anywhere from 2.8 to 4.08 times their historic average.

We think there is a lot more pain to come.....

Sunday, November 29, 2009

Bank Forced To Cancel $500,000+ Loan Balance After Owner Gets Loan Mod

A Long Island couple is home free after an outraged judge gave them
an amazing Thanksgiving present -- canceling their debt to ruthless
bankers trying to toss them out on the street.


Sunday, October 4, 2009

We Provide The Cash says homeowners still in trouble...

Modification programs have been slow to get off the ground. Only 12 percent of a potential 3 million delinquent mortgages have begun the process of being reworked, or put into "a trial modification," according to Treasury Department data through August, the most recent available.

Housing advocates say homeowners still face reluctant lenders.

Some told homeowners that they couldn't participate in the program when they should've been allowed to do so.

And mortgage servicers are slow to respond and confused about modification rules while looking for reasons to avoid making the modifications when they are most needed, rather than for opportunities to make them.

This is why companies like We Provide The Cash (otherwise known as Home Seller Assist) are signing up many investors to use their 100% funding to buy short sales and REOs.

Larry Potter

http://www.larrygpotter.com

Wednesday, September 23, 2009

How and Why To Do A 3-Way Call

Why We Do Three Way Calls at We Provide The Cash

Once you have EXPOSED your prospect to Home Seller Assist or some other program, and have discovered that they have some level of interest, the next step is to do a 3-way call.

The main reason we do 3-way calls is because it’s part of “the system.” Think about Mc Donalds for example. When you walk into a Mc Donalds, 9 times out of 10 the French fries are where? On the left side. Why is that? Because that’s “the system!”

Did Mc Donalds get huge because they have the world’s best hamburgers? Of course not! The hamburgers are nasty! Mc Donald’s became one of America’s biggest success stories because they had systems in place to assure their success. The French fries are always on the left. SYSTEMS!

So, doing 3-way calls are part of “the system.” If you follow the system, you can make it big in the Home Seller Assist business. If you don’t, you’ll be like every other “burger stand” out there that tried and failed.

Think of a little child, about 5 years old, standing on a pier in the ocean. He is holding a fishing pole that’s about 4 times his size, and all of a sudden a 10-foot, 200 pound Blue Marlin grabs the line. Do you think the child will need some help? Absolutely. So your job, especially when you are new, or when you are a “child” in this business, is to get prospects on the line. Our job is to reel them in and keep you safe in the process. Even if you think you can “handle it”… remember… SYSTEMS!

Here’s a rule of thumb that will assure your success. Never sponsor anyone into a business until you have done a 3-way call with them. If you do that, you’ll be “safe.”

Now that you know why we do 3-way calls, lets discuss…

How We Do 3-Way Calls

Once you have exposed your prospect to a program like We Provide The Cash and have discovered that they have some level of interest, the next step is to do a 3-way call. Here's how that would work. Let's say your prospects name is Joe.

Joe just heard our 30 minute webcast on Wed evenings at 7 pm over at http://www.reofunder.com about the business. When the call is over you say:

YOU: "Joe could you hear that alright?"
JOE: "Yeah I could here it just fine."
YOU: "Great! So what did you like best?"
(key question – use it!)

No matter what Joes says, if it is positive at all you move to the next step.

YOU: "So Joe, on a scale of 1 - 10 where would rate your interest?"

If Joe says he is a 0-5, arrange to get him another exposure, like a video or CD-Rom. If he says he is a 6 – 10, then do a 3-way call immediately!

So let's back track:

YOU: "So Joe, on a scale of 1 - 10 where would rate your interest?"
JOE: "Oh, I'd say I was about 6 or a 7.”
YOU: "Awesome Joe, I knew you'd see this! Joe, I want to introduce you to a phenomenal individual who is leading the national expansion for our company. He has a lot of fun in this business, he loves helping people, he’s making a lot of money, and can certainly answer any of your questions. He’s extremely busy but hold on just a sec, let me see if I can get him on the line. (Key phrase – Use it…word for word)

You hit the flash button on your phone and dial the number for the person that is helping you with 3-ways.

Let’s say your sponsor or the person you are using for a 3-way, is Mr. Alexander. Here’s how that conversation would go.
...ring, ring, ring...

MR. ALEXANDER: “Hello?”
YOU: “Hi Mr. Alexander. I’ve got my friend Joe on the other line. He just heard our 4-minute recorded overview on the phone and says he’s a 6 or 7. He is a fireman and really wants to change professions. Also, he is married and has 3 kids.”


MR. ALEXANDER: “Great, let me talk to him.”

You hit the flash button again on your phone and now all 3 of you are on a 3-way call!

YOU: “Hey Joe I have Mr. Alexander on the line. Mr. Alexander this is my friend Joe.

Your job now is to BE QUIET and let the expert be the expert. Mr. Alexander will take it from there. If All Mr. Alexander is going to do is tell his story and invite Joe to the next live event in his area, unless of course Joe was a “10.” In that case Mr. Alexander would simply tell Joe how to get started. And that’s how you do it!

Larry Potter

Tuesday, September 8, 2009

Easily Segment Your We Provide The Cash Tweet Stream


When you're following a substantial number of We Provide The Cash friends, it becomes near impossible to focus in on tweets that come from a subset of your friends. Those tweets are merged with the rest and you have to hunt for them, and worse, you may miss some if you don't page back far enough.

We have now solved that problem for you with SocialOomph Channels at http://www.socialoomph.com/login

Larry G Potter

We Provide The Cash

Sunday, September 6, 2009

Financial Destination Inc

Start Your Financial Journey Now

Tap The Image


Attend The Webcast Every Mon and Tues at 1pm EST
(12pm CST 11am MST 10am PST)

https://www.2.gotomeeting.com/register/752349283

Call In Number: 212-990-8000 PIN 5557#

Sunday, August 30, 2009

What the heck is Web 3.0 ?

What the heck is Web 3.0 ?

It's Web 1.0 + Web 2.0 = WEB 3.0

As you know, Web 1.0 was simply an acronym for eCommerce. Back then, retail stores wanted to do business on the internet rather than just using expensive retail storefronts. Many saw the power of the internet to attract an entirely new audience that may not have had the chance to visit their store in person. This would without doubt give them access to more potential customers for less cost.

Web 2.0, in its simplest definition and use today, has become an acronym for the everyday person's ability to communicate and collaborate globally using Social Networking. It has made things more user friendly to us, and as such, companies have come to embrace these new design and communication formats to engage with their customers.

Web 3.0 brings these two worlds together for the average person to be able to harness the power of the internet to begin to profit with multiple streams of income online by introducing products and services to their groups of followers (also known as their list and also as their tribe).

More info can be found at www.aTRAFFICplan.com

We have live training every Wed evening, you don't want to miss it
and remember, it FR.33

Get Your Free Training


Saturday, July 25, 2009

Dream Big


Visit the DuPontRegistry to
picture yourself in bigger, nicer homes,
sweet cars, awesome yachts, etc.

If you have never been
to that site before, go now and take a
look for yourself:

http://www.DuPontRegistry.com

Picture YOURSELF living YOUR dream life
style. Print some listings and look at
them every single day.

Become one with your goals and they will
come to you.

To YOUR Success, (always)

Larry G Potter

Tuesday, July 14, 2009

Grab a New Contact's Attention...


How to Instantly Grab a New Contact's Attention With Your Answer to One Question

By Ilise Benun

One of the first questions you get when you meet someone at a networking event is "What do you do?" You need to answer this question not only at networking events but on job applications... on your website or blog... in promotional materials... and that's just the half of it!

Clearly conveying the kind of work you do can be something of a challenge. You don't want to say "I'm a copywriter" or "I sell shoes." Boring! You want to capture the other person's attention and get them to remember you.

Last week, a new client gave me a great idea for how to answer this critical question: Get the language from your testimonials (or even the testimonials on your competitors' websites).

For example, I could take this testimonial for my business, Marketing Mentor:

"Thank you so much for helping me - I think I'd still be spinning my wheels! You've been a great partner in this sometimes halting process of getting the word out about what I do."

... and turn it into this:

"We partner with you so you can stop spinning your wheels and get the word out about what you do."

[Ed. Note: Ilise Benun is an author, consultant, national speaker, and co-founder of Marketing-Mentor.com. She helps her clients learn the tools they need to market their services, get ideal clients, and grow their businesses.

You can get twice-monthly marketing tips and a free report on "20 Ways to Get Your Prospects to Call You Back" when you sign up for
Ilise's Quick Tips newsletter.]

Larry at
We Provide The Cash
Home of 100% Funding With No Credit Checks

Wednesday, June 10, 2009

Watch out for the "boogey man"..

Whenever you see someone who is NOT moving
forward in life, someone who is not trying to improve
his circumstances - it is almost always fear that is
holding him back.


Fear of what?


Fear of failure - yes. Fear of success - sure. Fear of injury -
uh huh. Yes, these fears are common to many.


But fear of criticism is one of the biggest - yet it is also
the least acknowledged.


Many people fear the looks and reactions they will receive
from others when they begin to make changes in how they
do things. It's far easier to sit on the couch or before a computer
getting fatter and fatter than it is to go for a walk or begin
doing pushups and squats.


People generally don't make fun of how fat you are when you're
plopped on a sofa or before a monitor. They might laugh behind
your back, but rarely to your face. But once you walk outdoors
with sweats on, you THINK everyone is looking at you - and you're
afraid they're going to laugh out loud.


But the truth is this: Most people are so busy doing what they're
doing that they don't even see you. And the others, if they're
laughing, they're doing so silently.


Regardless of how others react to YOU - here's the most important
concept you must understand: What other people think about you
is NONE of your business. If someone thinks you're fat, it's not
your business. If someone thinks the way you're training is strange -
none of your business.


If you don't care what others think - what the others think is of no
concern to you. So it won't matter whether you have fear of criticism
or not. You simply acknowledge when you catch yourself being
concerned about someone else's opinion of you. And when you note
how you're breathing shallow and adding stress to your upper neck and
shoulders with the thought of pleasing others - you drop the notion and
say to yourself, 'To heck with them. This is MY life. I'm going to get fit.
I'm going to get healthy - and if someone else has a problem with that,
THEY have the problem, not ME.'


What I have just covered isn't some lofty platitude I am proposing but
don't use myself. Each and every day I receive criticism from someone.

I don't limit myself because of someone else's opinion. Neither should YOU.

If you want to attain better health, if you want to get involved with the
Home Seller Assist program investing in real estate using no money or credt- this
is YOUR goal. Don't ever let anyone distract you from your vision. You are the
one who decides. No one else.


Remain strong. Stay the course. Stay determined.


Make your burning desire for self-improvement stronger than the fault-finding
of others. When your desire burns brighter than the sting of criticism, nothing
can or will stop you.

Larry Potter
http://www.fastbuyerloans.com

Saturday, June 6, 2009

The Time to Refinance Your Mortgage Is Now


By Ted Peroulakis

Do you have a mortgage with a variable or high interest rate? If you do, it makes a lot of sense to refinance. Thirty-year fixed-rate mortgages are currently only about 5 percent - and you want to lock in a low rate now, because inflation is on the horizon.

Inflation is coming due to the colossal amount of money that's being created by the U.S. government to put toward the country's economic problems. The country's heavy debt load and deficit spending could also cause higher inflation. The government is on pace to spend $1.8 trillion more than it takes in this year, a record level of deficit spending. And the national debt is over $11 trillion.

Recently, the Fed has been cutting interest rates in an attempt to restart economic growth. But the Fed's main job is to keep inflation at acceptable levels. So when inflation gets out of control (which it probably will when we finally emerge from this recession), they will have to increase interest rates. (You may remember that interest rates hit 18 percent in the 1970s under similar circumstances.)
Lock in that 30-year fixed-rate mortgage at today's low 5 percent rate, before rates start to skyrocket. You'll be glad you did.

Refinance now and close in 20-days at http://www.fastsellerloans.com

Thursday, May 28, 2009

We are looking to lend money, plain & simple.


So What! You Say!

You sell real estate to make money! Closings equal income!

We Close Loans!

We Have A Loan Closing Success Rate Of 98%

We will get back to you within 2 hours of initial contact

Most closings in 20 days

Competitive rates and closing costs*

Greater success closing loans for clients with past bankruptcy and foreclosures

No hidden fees policy

Willingness to analyze and if necessary, work with client’s to repair their credit scores

If you are a realtor we need your contact information and the following information about your client



1. Name
2. Address
3. Date of Birth
4. Social Security Number
5. Phone Number

We are serious about our business and yours. Your information is held in strict confidence. We are compliant with all F.A.C.T.A and Gramm-Leach-Bliley Act requirements. We are in all states except Wisconsin, Illinois, Pennsylvania, New Jersey, and Georgia.

Contact Larry Potter at lpotter33@gmail.com
Skype: lpotter33

Wednesday, May 20, 2009

It is going to hit the fan....

...and I truly hope you prepare yourself by getting over to the webcast which starts at 7pm Central each Tues and Wed followed by a Q&A session. If you believe all the lies on tv, then you deserve what is coming, or you can open your eyes and start defending yourself now!

With the initial jobless claims coming upon us tomorrow, one of the misconceptions
that you will hear almost every day is that the jobs numbers are a "lagging" indicator,
and that as long as they aren't getting worse, it's a sign that we are on our way
to a healing. So, I figured that what I'd do is explain where that came from.

Over the years it was indeed true that the economy would be on the mend before you'd
see a meaningful move higher in employment. This was simply a matter of economic
mechanics over the past 40 years. But this time, it truly is different. Now I know
that most of the time when someone says it's "different this time" you should raise
your eyebrows a bit and take it with a huge grain of salt. More often than not,
it's "never" different this time. So what then makes it different, and why should
we not believe the talking heads?

Once Nixon removed us for the gold standard in 1971, we began building a nation
built on credit and consumption. It was a massive fundamental move from an industrial
nation, to one of services and consumption. Also, almost immediately after cutting
our currency loose from the ties of a "base standard", progress in true wage growth
began grinding to a halt because inflation started to become a drag. When the currency
was pegged loosely to gold, there was only so much money and credit expansion the
FED could do, but when it was cut loose, each dollar the FED printed up lessened
the value of the dollars in circulation. Well, one thing Federal Reserve bankers
have a knack for is printing dollars. So we started getting our first really big
incidents of monetary inflation in the early 70's.

As the economy would contract during recessions, companies would lay off workers
attempting to lower operating costs. This is perfectly normal, and is exactly what
should happen. Even if we lived in a truly free economy, there are always good times
and bad times, that's the market economy's way of keeping things in check. But
when the market is run by a Central bank, they don't like the idea of the bad times,
and try and short circuit it by printing more money and loosening credit via lowering
interest rates. So what would happen is that the economy would begin to slide,
companies would lay off, and then the FED would cut rates and pump money. In a short
period of time, even people that were afraid of being laid off would avail themselves
of all the credit available, and resume spending.

When enough people took advantage of the credit available, even though the unemployment
numbers didn't improve, business conditions would. People were demanding more goods
and services, based on the lower interest rates and available credit, so business
would respond by increasing production. Slowly demand would increase to the point
that they'd have to start hiring workers again to meet the demand. A year later
you could look back at the data and sure enough, economic activity would be shown
to have increased, while unemployment hadn't yet improved. Then finally the employment
picture would improve and things would be humming along again. This is why each
and every talking head on TV will tell you that layoffs and unemployment is a lagging
indicator.

But this time. it truly is different. Those 40 years of availing themselves to easy
credit left the consumer strapped with too much debt. Combine their debt loads,
with the crash in Real Estate and the economy itself, and then toss in the fact
that banks aren't lending as freely as they used to and you have a situation where
the lower interest rates and trillions in printed money aren't being used. Credit
is virtually frozen except for the very highest credit scores. Commercial credit
is frozen as the banks don't want to lend any more money to build more strip malls
and offices. In other words, unlike any other time in the past 40 years, even people
that would love to take on more debt and buy more "stuff", simply can't. So, they
can't create business demand that would eventually lead to job gains.

That is why it's different this time, and why this employment picture is NOT a lagging
indicator. It's a real time snapshot of what's going on at the moment, and this
time around there aren't a lot of mortgage brokers, auto dealers, and credit card
companies that want to lend money to people who might be unemployed, or who don't
have stellar credit ratings. Between the higher credit standards demanded, along
with their hoarding of money to save their own skins, the artificial demand that
free credit has always created, simply is NOT there. On a more terrifying note,
without people buying things they don't need with money they don't have, the true
economic activity of this country is going to be found to be considerably less than
almost anyone imagines.

So, the first thing to take away from this is simply that the unemployment
numbers are NOT lagging indicators, and anyone that tells you they are is lying.
Consider the things that we are seeing each and every day in the news and frankly
you have to be stone stupid not to realize that America has morphed into something
it shouldn't be, something ugly.

On Tuesday the Senate voted to allow ILLEGAL aliens to collect Social Security.
Excuse me? Doesn't the word ILLEGAL mean that they are doing something not law abiding?
It does. So why then would I want to give part of my tax money to the people doing
something illegal? I don't. In fact, not many do. But what the masses want doesn't
seem to count for much any more. Uncle Sam does what Uncle Sam wants and if you
don't like it, what are you going to do? Think about the news items you see lately.
Uncle sides with labor unions tossing bond holders in the toilet. Four centuries
of contract law goes "poof" overnight. The MIAC puts out a bulletin that if you
support Ron Paul the SENATOR, you could be a terrorist. Children are taken from
parents because the parents won't submit to mandatory vaccinations, some of which
are linked to autism. Banks are allowed to mark their holdings to "fantasy", trillions
are pledged to reinflate the economy while bankers want to return TARP money because
they want to give themselves multimillion dollar bonuses. More and more gun controls
for law abiding citizens while criminals with rap sheets a mile long wander the
streets committing crimes over and over. It just doesn't stop. Each day brings
more insanity.

Yet in the midst of this insanity not a day goes by where there's not another push
for something that will simply help keep us sinking. Cap and Trade for carbon credits
is a TAX that you will not avoid. The resulting inflation will be hellish. They
want even stricter emissions laws and mileage laws, yet we know the vehicles will
cost even more to buy. Commercial real estate is bursting at the seams, as they
can't roll over their debt, and some 550 - 600 small regional banks are on the ropes
because of them. You can rest assured that the FED will hand select whom they want
to let die and whom they will rescue, as they consolidate even more power.

If you think that's all the rantings of a lunatic, well good for you, exit now and
enjoy your fantasy. But it's not fantasy, it's headline news each and every day,
and frankly this nation is being sold a bill of rotten goods. Listen up folks,
and listen well. The banks are insolvent. If they weren't we wouldn't need Turbo
Tax Timmy Geithner on the hill this morning trying to dream up ways to further capitalize
banks. The stress tests were bogus, and according to "them" only 10 of them need
another 85 BILLION or more. That's a passing grade? Wake up and smell the coffee.
They were allowed to mark their toxic assets to fantasy, now calling trash that's
worth 20 cents on the dollar being called "par" or worth a dollar, and even with
that, 10 of them still need billions. It's criminal folks.

Speaking of criminal, What have I been saying for weeks now about the market and
how as it moved higher it would suck in more and more people? Well, all the happy
talk you are hearing is designed to do just that, make people feel better, spend
money, think things are getting better etc. That includes our market folks.

Well, today we got the Federal Reserve minutes from their last meeting. Not only was the
economic data simply horrid, there is one line in there that sticks out like a proverbial
sore thumb. "We expect consumer demand to gradually strengthen in response to higher
equity prices". Now isn't that special. Here's your central bankers telling you
that as the market goes higher, they expect consumers to spend more. Do you think
they might have a reason to "help" this market go higher? Ya think, Denossa?!?

Look folks, all I'm saying is that there are two worlds here right now. The real world
and the fantasy world. What you are hearing from Obama, Geithner, Wall Street and
most media is fantasy. The real world numbers are horrid. Let me quote a few interesting
items in the FED report for you:

Labor market conditions deteriorated further in March. Private nonfarm payroll employment
registered its fifth consecutive large monthly decrease, with losses widespread
across industries. Moreover, the average work week of production and nonsupervisory
workers on private payrolls ticked down in March from the low level recorded in
January and February, and total hours worked for this group stayed below the fourth-quarter
average.

Industrial production fell substantially in March and for the first quarter as a
whole, with cutbacks widespread across sectors, and manufacturing capacity utilization
decreased to a very low level. In contrast, the production of communications equipment
edged up in the first quarter. The output of other consumer durables and business
equipment stayed low, and broad indicators of near-term manufacturing activity suggested
that factory output would contract over the next few months.

The latest readings from the housing market suggested that the contraction in housing
activity might have moderated over the first quarter. This turned out to be wrong.
Real spending on equipment and software dropped markedly in the first quarter, with
declines about as steep and widespread as in the fourth quarter of 2008. Orders
and shipments of nondefense capital goods excluding aircraft fell in March, turning
negative again after having been flat in February. The fundamental determinants
of equipment and software investment stayed weak in the first quarter: Business
output continued to drop sharply, and credit availability was still tight. Despite
the significant cuts in production in recent quarters, inventories remained sizable
early in the year.

Where are the green shoots in that report? Maybe I need to put on my rose colored
glasses to find them? Nah I won't bother, there are no green shoots. In the relatively
near future we're going to get sideswiped by Commercial Real Estate's collapse.
We already have Credit Card delinquencies up to record highs and much more will
follow. Foreclosure sales make up 43% of all houses sold, and housing continues
to fall like a rock. The Pension Benefit Guarantee Corp just came out today and
said:

The potential for General Motors Corp. and Chrysler LLC to end their plans has left
the PBGC facing the prospect of adding 900,000 current and future beneficiaries.
The PBGC, which pays retirement income to almost 44 million Americans, estimates
that $77 billion of the automotive industry's pensions are underfunded, with about
$42 billion of that guaranteed by the agency for retirees.

As companies close up and cut back on pension benefits, the PBGC is already in
over it's head. They will be at the public trough asking for more money as almost
a million new beneficiaries are tossed on their backs.

No matter where we look all we see is black holes of debt. Mind numbing horrid debt
folks. I am not just saying all this to blow smoke, I'm warning you all that what
you hear on TV from these puppet analysts and White House officials is pure 100%
class A garbage, and we are NOT in recovery mode. What we have is a coordinated
effort to 1) boost the stock market at any cost 2) tell everyone lies about the
economy so everyone basically thinks "hey things are good, I'm the only one struggling,
everyone else is doing fine 3) hope and pray that the consumer feels so good about
his 401K not falling any more that he once again takes on massive debt to buy things
he doesn't need with money he doesn't have. That in a nutshell is all that's going
on. Period.

What I'm trying to say is that we are in a deep recession that is probably in all
honesty a depression as we speak. The happy talk will give way to panic as this
year rolls into next and it's found that none of this monkey business is going to
save us. Just this morning Japan had to admit that it's GDP fell the most and the
fastest in 51 years. That's the second biggest economy on the planet folks. The
world is in a major funk, and I want you all to be prepared when the next leg down
hits for good. There will be a time when another fortune will be made
riding this market all the way down to DOW 4500 or less. I need you all to know
that indeed it is coming.

In the meantime, be proactive and start preparing by attending the webcast each
Tues and Wed at 7pm Central and bring your questions.

Larry Potter
http://www.reofunder.com

Wednesday, May 6, 2009

Why Your Favorite Guru Won't Take Your Phone Call or Return Your E-Mail

By Bob Bly

My readers often complain to me that the gurus they follow are aloof and inaccessible. You can't reach them by phone... and either you get no reply to your e-mail or you get a reply from an auto-responder.

They feel that this is rude - and it makes them angry. After all, they bought the guru's book or program... or might someday soon. Doesn't that entitle them to some personal time and customized advice from the guru himself?

Well - yes and no.

I answer my own phone... and reply to my own e-mail messages. But I don't think other authors and info marketers are obligated to do so (though I think they should).

When you buy a Stephen King novel, you understand that he does not have to discuss the plot with you - and most likely will not. In the same way, when you buy a business book for $20, you are purchasing the contents - and nothing beyond that. The author may also consult and speak, but he charges thousands of dollars for those services... and buying his book doesn't entitle you to them.

One famous consultant complained to me that some of the subscribers to his free e-zine have the gall to call him up, ask for free advice, and then grumble when they don't get it.

"Do they not realize that my paying clients get first dibs on my time?" he asked me.

I do. It makes sense to me. And I hope to you too. Still, I want to help my readers as much as I can.

So how do I respond to queries and complaints, both phone and e-mail, without becoming overwhelmed - and unable to get my work done?

For e-mail queries and complaints, about 90 percent are routine (e.g., did not receive a product they ordered on my website, can't open the PDF of an e-book, etc.). These I pass on to my assistant, because she can handle them better than I can.

About 10 percent require a more thoughtful answer. These I answer myself - via e-mail or sometimes a brief phone call.

Tip: When a customer registers a problem or complaint via e-mail, calling them on the phone and helping them one-on-one converts them from a complainer into a rabid fan. They are shocked that you actually took the time to call - and care enough to resolve their problem personally.

Of course, I can't talk to everyone all the time. So I use caller ID to screen my inbound phone calls.

After the call, I listen to the voice mail. If it's routine, I pass the request or complaint on to my assistant. If it's a situation where my personal attention would add value or create more satisfaction, I return the call myself.

If you're an information marketer, you'll find that people you don't know are going to try to pump you endlessly for free consulting over the phone - and you want to avoid falling into that trap. Public speaking expert Patricia Fripp has a great technique that I learned from her and use with good results for handling these brain-pickers. When someone who is not a client wants to ask me questions, I say: "My time normally sells for $500 an hour. I will give you five minutes - starting now."

This makes the caller understand that your time is limited... and that by talking with them without charge, you are doing them a favor and giving them something of value.

Five minutes may not seem like much - but at $500 an hour, five minutes of my time is worth almost $42. That's a generous gift to give a total stranger. The time limit also forces callers to get to the point, not waste my time with long explanations, and listen to what I tell them without debate or argument.

Here's another way to save time on answering questions from readers:

Produce content - an FAQ page on your website, a blog, a newsletter, a special report, an information product - on the topics you are asked about most often. Then, when people ask you for advice on Topic X, give them the URL of the website where they can either read your content for free... or purchase your information product on Topic X.

Have I been clear on how to handle inquiries from clients, customers, prospects, readers, and fans? If not, I expect you'll call or e-mail me for clarification - and I welcome hearing from you.

[Ed. Note: Bob Bly is the author of more than 70 books and an undisputed master of the art of selling. Subscribe to his free e-zine, The Direct Response Letter, and claim your free gift worth $116.

Larry Potter
http://www.youtube.com/watch?v=lkJCsIMAiNY
www.ATicketToWealth.com

Friday, May 1, 2009

Shake the habit of fretting and stewing about problems that don't exist.

It's amazing how many people live in a "what if" world. Projecting medical problems is an excellent and all-too-common example of this.

My doctor once told me that medical students are notorious for imagining that they've contracted some terrible disease. The reason, of course, is that they study diseases on a daily basis. Because they are trained to be constantly on the lookout for the life-threatening symptoms they are learning about, it's understandable that they would sometimes imagine they have some of those same symptoms.

Can there be a better definition of joy than the feeling you have when the results of your prostate exam, colonoscopy, pap smear, or mammogram come back negative? Until you get that thumbs-up feedback, it's easy for your mind to play tricks on you and stress you to the limit. It's a classic example of being stressed over a problem that doesn't exist. The problem becomes real only if, and when, the results come back positive.

Tuesday, April 28, 2009

Social Profit Streams

Web 3.0 strategies coming

Hey, it's Larry again,

Because you are one of the special people who visit my blog,
I am giving you advanced notice about

http://www.YOURSOCIALPROFITS.COM

You are not only being invited to a strategic coaching call,
rather, you are being invited to attend what we like to call
an IMPLEMENTATION session.

What exactly is an IMPLEMENTATION session, and how will you benefit from it?

Simply put, We are not only going to teach you the newest
strategies for success, but MORE IMPORTANT, we are going to
give you the tools you will need to immediately implement
these new strategies to help you:

Convert more SALES.
Spend less TIME on prospecting activities.
Save MONEY on advertising.
Help your team DUPLICATE your success with less EFFORT on your part.
Make more MONEY by attracting the masses that you've been chasing but not converting.

Register Now At:

http://www.YOURSOCIALPROFITS.COM

Larry Potter
847-872-4047


social profit streams,larry potter, web 3.0

Friday, April 24, 2009

The Coupon-Clipper's Delight

Even with good copy and a good product, sticker shock can be a problem.

Solution: Quantity offers, limited-time offers, and trade-in offers are good ways to show prospects that they're getting a good deal.

Technique: Emphasize the discount with call-out boxes. Do the math in $$ if the savings is a percentage discount. In the body of the sales close, try showing the cost and efficiency of your product compared to similar, more expensive products. If you can make the offer time-limited, do so. And put that deadline in a call-out box on the reply page, too. Another idea: Try emphasizing the savings by creating a "price-off" coupon that gets sent back along with the reply card.

Larry Potter

http://www.youtube.com/watch?v=lkJCsIMAiNY

www.ATicketToWealth.com

Monday, April 20, 2009

Competitor Category: Bookstores

I've lost track of the number of times I have reviewed some publisher's expensive information product, only to find that it contains less information than a 250-page paperback I can buy at Barnes & Noble for 15 bucks.

One competitive strategy to use against bookstores is micro-niching - publishing in a highly specialized niche that trade-book publishers won't touch.

Example: I can go to Barnes & Noble today and find several highly useful - and quite inexpensive - books on social networking. But if I publish a title like "Building Your Dental Practice With Social Networks," that is too narrow a niche for bookstore sales.


Larry Potter

http://www.youtube.com/watch?v=lkJCsIMAiNY

www.ATicketToWealth.com

Wednesday, April 15, 2009

Shop for a well-maintained home in a well-maintained neighborhood.

When you’re looking for a good home to retain resale value and realize a profit if you sale, you need to find a well-maintained home in a well-maintained neighborhood. Property values are dependent upon homes being well-cared-for, with modern amenities and a well-maintained structure and lot.

However, if you have an immaculate house surrounded by a bunch of slobs, your property values may actually decline because the neighborhood is in poor repair. Look for a well-maintained property in a well-maintained neighborhood to maximize your investment.

Larry Potter

http://budurl.com/nn8h

www.ATicketToWealth.com